Again we take Zuko to a new category: jellies Jelly is a natural extensión for Zuko, a powder that turns into a natural fruit flavor dessert.

Jelly is a natural extensión for Zuko, a powder that turns into a natural fruit flavor dessert.
So our challenge was to transfer the attribute of real fruit flavor to the world of jellies, taking advantage of the existing perception of the brand.

We decided to establish different design approach from those of other products, since the packaging is the same; we made sure that the jellies were different enough to avoid causing confusion in the shelf.

The path was simple and clean, brand, jelly and fruit on a white background so that the colors contrast in their greatest brilliance. A touch of green for the natural and to belong to the visual territory of Zuko.