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Branding / Packaging / Photo Illustration

Livean Mexico TD2 Branding

Color, sweetness and taste subtly blended for an audience that seeks the authentic.

A product that captures the growing trend of reject artificial flavors and colors. A bold step into a category that welcomes new concepts.

Livean is not light, it is soft, subtle. A different brand in a world dominated by flashy colors. Great use of  photography and dim contrast to project something unique and unseen. A new positioning.

Small images, nothing screams. It only evokes a soft flavor and a fresh liquid that quenches thirst without cloying or harassing. Unique positioning.