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Cereales Golden Foods

Rebranding / Characters

Diseño Golden Foods Corn Flakes
Diseño Choco Ronis
Diseño Choco Ronis
Diseño Glacs

We raised brand perceived quality for a mexican brand, in the ultra competed territory of western cultural icons. 

Within a very limited context, we create characters with their own unique personality, able to stand out on the shelf thanks to high quality executions. We chose a 3D look to appeal children’s attention, who are those who influenced the purchase decision.

For Choco Ronis, we created an original visual character and concept, inspired by the shape and color of the product, to compete with the brand leader. For Glacs, we decided to appropriate the world of soccer, joining this sport wave of popularity without having to compete head on.

For Corn Flakes, we set our brand in a farm environment, at morning, with a happy and joyful personality. For Choco Nubis, we created a jungle environment and found a very fortunate and distinctive color scheme that evoques fiery, monkeys and elephants habitat.

Pajita Corn Flakes Golden Foods
Cocodrilo Choconubis
Raj Leon Glacs

Antes y Después

Antes y Después

Antes y Después

Antes y Después