Pueblo Viejo: tradition and superior quality expressed with elegance and contemporaneity.
Pueblo Viejo is a tequila consumed precisely in the Tequila geographical área. In Jalisco and Michoacan, is recognized as a very good product.
The objective of this redesign was to give the label a visual personality that really reflect its high quality, in accordance with its price, in a market segment where it competed directly with other brands such as Cuervo Tradicional.
The use of the sarape-type graphic converted to golds, copper and silvers allowed us to preserve a distinctive and very mexican element, taken to a higher and premium personality.
Tequila Carmesi: the warmth of a tequila aimed to bold and daring women.
Tequila Carmesi, was conceived as a brand directed to women, but its initial image had a rainbow.
We transformed the visual identity to communicate passion and audacity, since daring women do not want to be seen as “pinky” or “soft”, but as a person with the same capabilities and desires as any man; although they appreciate a brand that thinks about them.
We kept white as the brand’s main color and added blood red and gold to communicate the passion and power of a woman who enjoys tequila.