Packaging design for Hunt's pasta sauce
Hunt’s Pasta Sauce

Rebranding / Packaging Design

Evocation of flavor, tradition, and family table, expressed in a label.

For ConAgra Foods Mexico, we redesigned the image of the pasta sauce for the can and tetrabrick presentation.

We made a careful analysis of the category and we appropriated the differentiation and preference factors that nobody was using.

A new brand logo implemented with close ups of “perfect bites” and an environment of tradition achieved by a print of a countryside, made a radical change to the previous image.

The previous image lacked of taste appeal and did not project quality. When analyzing the category, choosing the right path was very clear: to raise the consumer´s sensorial memory.