Synthesis and simplicity to be relevant to several generations.
Synthesis and simplicity to be relevant to several generations.
Carlos V is a local brand that Nestle bought during the 80’s from Fabrica de Chocolates La Azteca. It is a treat that all Mexicans of all generations have enjoyed.
The project required the image revitalization to be relevant before the entrance of transnational brands like Mars, Hershey’s, and Nestle itself, maintaining attractiveness and familiarity for all ages consumers.
Simplification of elements and the creation of a young character, with a contemporary and simple style, was the ideal solution.