In TD2, we developed the visual concept taking advantage of the “copyright” sign.
The © is the ultimate identifier of intellectual property worldwide.
So we started from a universally shared meaning to give the brand a unique and differentiated personality.
We used a strong, solid, forceful letter “C” to evoke creativity as a success factor.
A circle formed by moving elements as a metaphor for a process in constant evolution.
One simple but meaningful solution.
We avoided the use of pre hispanic or tricolor cliches. We choose red for being a deeply mexican color. It’s on our flag as much as the green. Being daring and striking, red is te color of passion and many successful brands.