Evocation of flavor, tradition, and family table, expressed in a label.
For ConAgra Foods Mexico, we redesigned the image of the pasta sauce for the can and tetrabrick presentation.
We made a careful analysis of the category and we appropriated the differentiation and preference factors that nobody was using.
A new brand logo implemented with close ups of “perfect bites” and an environment of tradition achieved by a print of a countryside, made a radical change to the previous image.
The previous image lacked of taste appeal and did not project quality. When analyzing the category, choosing the right path was very clear: to raise the consumer´s sensorial memory.
