Grand Cuisine it is a totally new brand for the Mexican market.
For ConAgra Foods Mexico we developed an integral concept of sauces to prepare pasta.
We created the name according to the perception that the consumer had of “Hunt’s” as an imported brand.
This new name is inspired by the “Nouvelle Cuisine”, relevant for the segment of consumers seeking for sophistication and new experiences.
The launch was supported with BTL advertising, at sale points and on the streets. We developed the communication strategy, the creative concept and all the implements.
